About Us

Leaders must encourage their organizations to dance to forms of music yet to be heard.
Warren G. Bennis

Management works in the system; Leadership works on the system.
Stephen R. Covey
Leadership

David Reff
CEO, Principal Search Consultant
David@DavidReff.com

As an award-winning recruiter for one of the world's largest international search firms, David's completed assignments for both Fortune 500 companies and emerging enterprises since 1980.

Following studies at Bard College and Towson State University, David entered the retail industry, repeatedly shattering company sales records. In addition to training other search consultants and addressing industry groups, he's contributed articles to ComputerWorld, CIO Magazine, The 910, and the Dallas Morning News.

While serving on the Advisory Board for The Center For Parent Education at the University Of North Texas, David launched a national parenting education advocacy initiative. Today, Great Parents for Everyone is committed to a world in which effective parenting is the norm, not the exception.

David lives in Carrollton, Texas, and is the proud father of a teenage son.


Jeannette Maw
Executive Vice President, Attraction
Jeannette@DavidReff.com

As an Attraction Coach with an extensive background in corporate and personal finance, Jeannette has helped Fortune 500 executives (at companies including Discover Card, Wells Fargo, and Zions Bank), as well as start-up firms, attract success since 2001.

After obtaining a Business Administration degree with highest honors from Utah State University, Jeannette entered the market research field as an analyst for Utah's premier market research firm. Following a tenure at Fidelity Investments as a retirement specialist to business owners, she obtained advanced designations in the field of personal finance (QPA, CFP) while assisting corporations with strategic tax and retirement planning.

In addition to her duties with David Reff & Company, Jeannette maintains a private coaching and consulting practice in Salt Lake City, Utah, and volunteers regularly for the country's largest companion animal rescue organization. Her writings on the topic of attraction appear regularly in various personal development resources.


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